Brand Identity and Package redesign for Nuts.com by the world renowned Pentagram agency. The identity preserves the company’s personal, irreverent tone of voice while giving it an unmistakable look and feel.

Nuts.com Brand Identity and Package Design

Nuts.com’s original packaging, when the company was known as NutsOnline.com.

Nuts.com Brand Identity and Package Design

Redesigned packaging featuring the new identity.

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design

The new Nuts.com logo with variations.

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design

Nuts.com Brand Identity and Package Design