The main idea behind the design for the S.Deer Corporate Headquarters building was to create a world of fashion underlining the lifestyle the retail company stands for.
As fashion is not just about clothing, the new S.Deer headquaters should not just be about administration. Inspired by S.Deer’s appearance design, Prechteck‘s proposal implemented rotated cubes as a formal element in their design. At fashionshows, photoshootings or previous store designs, cubes in different size and configurations are omnipresent and have been a key object and an unofficial logo for representing S.Deer. The scheme divides the building into 2 structurally independant components interacting with each other on a certain height. 2 entities supporting each other and generating an working and lifestyle hybrid for the company.